Coach Within

Live Fearlessly and Wholeheartedly To Your True Self

life coaching to seek within, see with clarity, and live in your own truth and integrity

I’m Yiying ("E-IN"), the Founder and Head Coach of Coach Within.

I spent decades to find who I am and the real purpose of my existence. We often look externally for answers and forget that our inner teacher already has the greatest wisdom and the answers to all our life wonders. I invite you to tune inward and seek your own truth. I believe you are smart, creative, whole, and resourceful. You don’t need to be a better self in order to live the life you want, but to first re-meet yourself — encounter who you already are, discover your unique gifts, trust your inner teacher to guide you home, and live wholeheartedly to your fullest.

More about me

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Your needs

How often did you find yourself tired, stressed, unsatisfied, unmotivated, confused, frustrated, insecure, small, depleted, lonely, and hurt?

You want a change, but you don’t know where to go, how to start, or stuck in the mid way and buried by fears.

Did you constantly ask yourself the following?

What is my life purpose?
Who am I?
What do I value and what do I want?
What are my strengths and how can I leverage them more?

How can I live the life I want?
How can I achieve goals that seem impossible?
How can I be more confident about myself?
How can I take care of my loved ones while being myself?
How can I stop pretending to be someone or living up to other people’s expectations?
How can I let go of what is no longer serving me?

Why it seems so hard to be loved or fall in love?
Why everything is falling out of my control?
It seems like I have it all on paper, but why do I feel so unsatisfied?

You wish to be happier, loved, confident, courageous, successful, and live to your fullest potential, but you are tired and painful.

Do you know what you seek is actually seeking you? These pains you feel are messengers, close your eyes, listen to them, and embark on this journey to find your truth.

「Your task is not to seek for love, but merely to seek and find all the barriers within yourself that you have built against it. 」

- Rumi

Learn More About Coaching

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How can we help

Whether you're gearing up for the next phase in your business or career, envisioning relationships and family dynamics, making life-altering decisions, planning significant changes, or just aiming to re-connect with yourself, we're here to hear, support, and transform together with you.

Areas I specialize in:

Holistic well-being: confidence, worthiness, time and energy management, stress release
Professional and business breakthroughs: career transition, authentic leadership, entrepreneurship, business success
Relationships: family, intimate relationship, parenting, social relations
Wayfinding: explore passion, find purpose, set and execute goals, leverage strengths, make life decisions, start or end life chapters, quarter-life crisis

We are here to help you reconnect with your authentic self and break through barriers and limitations that hold you back. You will gain new awareness, see with clarity, and act with confidence.

1:1 Life & Leadership Coaching

6-month Individualized Coaching
3 sessions per month
60-min zoom or phone call per session

Entrepreneur Coaching

A year-long coaching program with 1:1 individual sessions and group sessions with your executive/leadership teams.
2-3 sessions per month
90-min zoom or phone call per session

Holistic Wellness Program

Mindfulness, Meditation, Yoga, Creativity workshops/retreats

Announcing soon...

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client testimonial

There is no easy breakthrough, let's celebrate!

"I was skeptical about the results of coaching at first, and I was so surprised at how much I’ve evolved and known myself deeper through just a few hours of conversations with Yiying. I thought I knew myself well enough but Yiying helped to reveal a deeper me that I never discovered before. Yiying also helped me to transform those understandings into actionable tips to help me better cope with my worries and challenges. I can’t be more grateful.” ~ Senior Manager @ Bain & Company

“Yiying really held space for me in a way that allowed me to be more vulnerable and unguarded than I am even on my own, and allowed me to voice and explore deep hopes and fears and judgements in me. My life has changed because I've gotten to take an honest and real look at myself in a deeper way than I've been able to in many months and even years!" ~ Data Scientist Lead @ Meta

"It always surprises me that in every session with Yiying there always seems to be a light bulb moment. Working with Yiying has provided so much clarity, allowed me to trust my instincts and intuition, and learned to give myself compassion and credit for all the things I am doing in my life. My life has therefore transformed onto such a different trajectory. I wish I could have met Yiying years ago." ~ Serial Entrepreneur

"Some coaches are good at using frameworks they've learned, but for Yiying, her presence makes me feel so safe, un-judged, and encouraged to share my truth, even the truth I was too scared to see, say or admit to myself. Her warmth, empathy, powerful questions helped me see and connect with a part of me I never knew existed before." ~ Venture Capitalist

"I sought for coaching with Yiying because I was stuck. I tried writing down the problem, thinking through it structurally, meditating through it, and asking friends and talking to them about it, but none of them worked. However, coaching conversations with Yiying lightened the answers within me. Yiying helped me realize how my strengths were enough and how I was enough to accomplish the tasks, and I had a lot of ah-ha moments." ~Staff Engineer @ Startup

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